Never Assume the US and the UK Market the Same
The way business is done is the United States (US) and the United Kingdom (UK) would appear to be very similar on the surface. Since the two countries share a common language, some would assume that...
View ArticleLearn 4 Ways To Build Your Social Media Following in the US and the UK
Social media has enhanced global interaction between people from all continents. It has made it possible for people to make new friends, provided a platform for businesses, and also given a few others...
View Article5 Tips to Building Brand Equity in the US vs. the UK
Brand equity is supreme for a company and it has two major arms: brand awareness and brand image. Brand awareness is the strength of the brand as reflected in the consumer’s ability to recognize the...
View ArticleLearn How the US Oil Market Can Benefit the UK
The US oil and gas market is currently experiencing a boom in production thanks to the natural gas shales in North Dakota and Texas. A mere six years ago, it looked as though oil and gas production...
View Article10 Surprising Facts About Social Media
Social media is a key element of your web marketing strategy. Thanks to Facebook, Twitter or Google +, you are able promote your products or services. But it is also the best way to put a face on your...
View ArticleDon’t Buy Into These 5 “Trends” For Website Development
In the web development world, trends usually come, then go. And stay away for ever… Technology changes and people do new things. Then, web developers see the award winners or top brands use the new...
View ArticleWhat Is SEO?
The general business community is now venturing down the path of SEO. Just a few years ago, many business owners and managers didn’t know what SEO even stood for, let alone what it was. By the way, it...
View ArticleHappy Thanksgiving!
Happy Thanksgiving from Blue Atlas Marketing. Take a look at these infographics for some fun holiday facts!
View ArticleTop 5 Free SEO Tracking Tools
SEO can be hard to understand and hard to see results without tracking. If you can’t measure it, you can’t improve it. Better yet, if you don’t measure, you don’t know where you might be failing and...
View Article8 Ways SEO Propels a Small Business Over a Much-Larger Competitor
Small businesses struggle competing with larger competitors every day. We constantly try to compete on technology, breadth of service offerings, and options we can provide for our clients/customers....
View ArticleHow SEO Should Be Used in Your Marketing Plan
Organic marketing is vital for any marketing plan, even with the proper implementation of paid ads or social media marketing campaigns. There are a lot of moving parts in search engine optimization...
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How Does a Campaign URL Builder Help Build New Business?
Think of marketing and data analytics like being fit for glasses. When you first sit down in the chair, everything is pretty fuzzy. Then the optometrist swings that big phoropter and asks you to look...
View ArticleRevamp Your Social Media Strategy With Hootsuite
With more consumers relying on social media for daily shopping decisions, it’s essential for businesses to maximize their presence across different channels. Many Fortune 500 executives spend their...
View ArticleUsing Personality Assessments to Optimize the Hiring Process
The vetting process at elite companies like Apple, Facebook and KPMG is notorious for weird, slightly uncomfortable personal questions and quirky riddles with no direct answer. These assessments are an...
View Article10 Ways to Ensure Your Website Becomes an “Authority”
You may hear a lot of talk about a website’s “authority,” but that authority isn’t always clearly defined. It actually means something very specific for SEO: It’s about trust – trust in your brand,...
View ArticleThe Rise of User Intent: What to Do With Keywords in the Age of AI
Google has been nurturing a new approach to page ranking for several years now: It’s called user intent, and it’s become one of the primary indicators of what results Google will return. Is your...
View ArticleContent vs Layout: How to Design a Website Where Content is King
One of the most important parts of your content isn’t the text at all – but the web layout where the text is presented. A website can make or break your content just by how it looks, and a good web...
View ArticleWhy Your Website Needs a Link Building Boost
97% of consumers use the web to find local businesses. There’s no debate: Your business needs an online presence. But with so many businesses competing for a spot on the first page of search results,...
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Don’t Buy Into These 5 “Trends” For Website Development
In the web development world, trends usually come, then go. And stay away for ever… Technology changes and people do new things. Then, web developers see the award winners or top brands use the new...
View ArticleClik here to view.
8 Ways SEO Propels a Small Business Over a Much-Larger Competitor
Small businesses struggle competing with larger competitors every day. We constantly try to compete on technology, breadth of service offerings, and options we can provide for our clients/customers....
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